Helayne began her award-winning advertising career in New York as a copywriter at Ally & Gargano. She went on to head up the creative departments of Hal Riney NY, Y&R New York, Ammirati, Puris/Lintas, and JWT New York. Her extensive experience spans a range of brands in all industries. She has created national campaigns for everyone from Sears (Come See the Softer Side of Sears), to Burger King, to Kodak, to a U.S. President.

Recognized by the Wall Street Journal in their leaders series, Helayne was also awarded the prestigious Matrix Award For Women In Communications, along with winning every award for creativity the industry bestows, including the One Show, the Art Director's Club, and the Cannes Gold Lion.